Lead magnet
GTM Stack Audit Checklist
PDF. The same questions we use in a first pass of your CRM, stack, and funnel.
Resources
Practical notes on GTM engineering
Definition, how-to, plays, and the questions buyers should ask before hiring anyone — including us.
Foundational
- What is a GTM engineer? What they do, what they cost, and when to hire oneDefinition
- GTM engineer vs RevOps vs sales engineer vs growth engineerComparison
- GTM engineering agency vs hiring in-house: how to decideBuyer research
How-to
- How to audit your CRM before you automate anythingTechnical
- What is waterfall enrichment and when does it pay off?Technical
- How to build a "golden list" of target accountsTechnical
- Fit, engagement, and value: a three-score account modelTechnical
- Cold email deliverability checklist: domains, warm-up, and volumeTechnical
- Deterministic workflow vs AI agent: how to decideTechnical
Plays
- Closed-lost reactivation: how to wake old deals with new contextPlay
- Signal-based outbound: which signals are worth acting onPlay
- Auto-generated QBRs and handoff decks from CRM dataPlay
Buyer guidance
- How to evaluate a GTM engineering agency (questions to ask)Buyer
- What GTM engineering costs: ranges and what drives themBuyer
Authority
- Build-in-public: how we built our own pipeline systemProof
Lead magnet
Agency Evaluation Scorecard
The questions buyers should ask us and everyone else before signing.
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